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SAfAIDS uses the following approaches to HIV and SRHR programmes:

  • Communication for social change
  • Social mobilisation for demand creation
  • Advocacy, policy and strategic data analysis to unlock barriers to accessing health services
  • Strengthening civil society and institutional capacity building
  • Knowledge management and documentation of good practices

Different SAfAIDS Programmes are listed on the sub-menu


Communication for social change: Communication is an essential component of SAfAIDS approach to HIV and SRHR programmes. This includes behaviour change communication using mass media, as well as behaviour change using community outreach. Based on formative research, SAfAIDS determines the messages, format and communication channels that are appropriate and most likely to be effective for reaching individuals within a proposed target population. SAfAIDS has extensive experience in designing and implementing communication campaigns that utilise a combination of mass media, social media; print, radio and television, SMS (short message service) and web-based media.


Social mobilisation for demand creation: Building from its communication for behaviour change, SAfAIDS utilises a myriad of tools and strategies to support community-based organisations and community-based volunteers (CBVs) to initiate community-led mobilisation programmes. These interventions include door-to-door campaigns, community dialogues, participation of CBVs and engagement of existing community structures and opinion leaders to promote community empowerment and enhance a sense of ownership and accountability.


Advocacy, policy and strategic data analysis to unlock barriers to accessing health services: Recognising the impact of the policy environment on health behaviour, SAfAIDS analyses strategic data and policies to identify gaps to influence advocacy, policy and practice. SAfAIDS focuses on building strategic partnerships, and creating platforms for dialogues where the voices of individuals, communities and organisations can be heard. SAfAIDS utilises community cultural dialogues, policy dialogues, structured e-discussions and policy briefs to further advocacy to address policies that hinder an individual’s right to health. SAfAIDS also advocates for the rights of vulnerable populations including LGBTI, MSM, OVC and sex workers, who may be more difficult to reach due to social stigma.


Strengthening civil society and institutional capacity building: SAfAIDS collaborates with a range of partner organisations, including FBOs, CBOs, ASOs and networks of PLHIV, to build the capacity of local leadership, communities and activists in interventions that influence the policy environment.


Knowledge management and documentation of good practices: SAfAIDS produces and packages a range of information resource tools and materials and communications targeting organisations to strengthen their capacity to communicate HIV and SRHR information. SAfAIDS also supports operational research and documents evidence in support of policy and practices. SAfAIDS maintains resource centres (physical and web-based), and also manages a series of e-fora and websites to strengthen knowledge exchange and evidence collection in support of good practices. Through its knowledge management tools, SAfAIDS influences and strengthens the wider pool of programme implementers and managers to utilise evidence and best practices in designing HIV and SRHR programmes.