Terms of Reference:Her Choice Project Advocacy Materials Development
Material Design Brief Material Name: Visibility and advocacy materials for use in Her Choice mobilisation and advocacy towards promoting adolescent girls and young women’s access to comprehensive sexual and reproductive health and rights (SRHR) information and services.
SAfAIDS, with support from Hivos, is implementing the Her Choice programme in 2019. The programme aims to improve the realisation of rights and access to quality SRHR services in a safe, fair and equitable manner by adolescents and young people, particularly adolescent girls and young women (AGYW), in 4 SADC Member States. The project will draw on regional and national sexual and reproductive health and rights (SRHR) frameworks and policies and will be implemented in Eswatini, Malawi, Zambia and Zimbabwe. The project will address gaps in advocacy and dialogue on SRHR, particularly, the need to create a conducive policy environment to access SRH services, especially contraceptives. Additionally, the project will build the capacity and avail opportunities and platforms to meaningfully participate in advocacy and conversations related to adolescents and young people’s access to contraception, including age restrictions and limited access. The project will therefore, capacitate young women primarily and a few young men aged 18-24 years to speak with one voice calling for the removal of legal barriers to SRHR for adolescent girls and young women (AGYW); leading to improved positive SRHR outcomes for AGYW in the SADC Region.
As part of the project, SAfAIDS intends to develop various visibility and advocacy materials that will be used by young leader mentees during their mobilisation and advocacy actions towards promoting AGYW’s access to contraception. The materials will be utilised by young leaders in all the 4 project countries; Eswatini, Malawi, Zambia and Zimbabwe.
- Objectives of the Visibility and Advocacy Materials
These visibility materials will complement implementation of SRHR (with focus on AGYW’s access to contraception and removal of age restrictions) advocacy activities by: i) branding and raising visibility of the Her Choice programme; and ii) raising visibility and branding of the Her Choice young leaders (mentees). The visibility materials will serve to raise awareness and solicit positive response and support from key stakeholders to promote AGYW’s access to contraception.
- Target Audience
The main target audience for the visibility materials are adolescent girls and young women, policy makers, parents, health service providers, media and men & boys.
- Structure and Design Elements
A5 folded information brochure, in English targeting specifically, adolescent girls and young women, policy makers, parents, health service providers, media and men & boys. The brochure should be text light, highlighting the objectives of programme, target and expected outcomes, as well as specific messages for key stakeholders.
The Journals will follow SAfAIDS branding guidelines and will be targeted at the recruited young leaders (mentees) only. The users will reflect on and write their daily experiences during research, attachment and as they conduct advocacy activities. An A5 size journal, with standard pages is required. The journal should be appropriately branded.
A pull up banner will be designed and printed highlighting the main objectives and target of the programme. 4 banners will be printed, and be used to brand programme activities and will include standard programme information. SAfAIDS will make available the specs and information to be included in the banners.
Branded T-shits will be printed with the programme name, and a tag line drawn from the main focus of the programme. The t-shits should be cotton and round neck.
Branding will be done on executive pens, consistent with branding of the journal. A sample is presented below.
Branded silicone wristbands will be for mass distribution at the national breakfast meetings, regional dialogue and any other platforms the young leader mentees will engage with. The Consultant is expected to develop the branding concept for the silicone wristbands aligned to the overall approved material branding concept.
Posters will complement the information brochures and will be used during national and regional advocacy activities. A2 posters, in English targeting specifically, adolescent girls and young women, policy makers, parents, health service providers, media and men & boys. The posters will include pictures and illustrations, and should be text light, with specific messages for key stakeholders.
Colours: The visibility material will incorporate bright and attractive e.g. red, bright green, dark green, white and black with vibrant hues and style suitable for the target audience. This rule generally applies to all materials listed above.
All materials will include SAfAIDS, Hivos and the Regional SRHR Fund logos;
The timeline allocated for the design and printing of the materials is 18th July - 8th August 2019. This timelines includes supervising printing and delivery of the materials.
- 3000 leaflets
- 4 banners
- 50 posters
- 500 branded pens
- 25 branded journals
- 25 T-shirts
- 500 wristbands